what does seo friendly mean ? what is seo wordpress.

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SEO stands for “search engine optimization.” In simple terms, it means the method of improving your site to extend its visibility when people look for products or services associated with your business in Google, Bing, and other search engines. the higher visibility your pages have in search results, the more likely you’re to garner attention and attract prospective and existing customers to your business.

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What is Search Engine Optimization (SEO) 

SEO stands for “search engine optimization.” In simple terms, it means the method of improving your site to extend its visibility when people look for products or services associated with your business in Google, Bing, and other search engines. the higher visibility your pages have in search results, the more likely you’re to garner attention and attract prospective and existing customers to your business.

How SEO Works ?

Search engines like Google and Bing use bots to crawl pages on the online , going from site to site, collecting information about those pages and putting them in an index. consider the index sort of a giant library where a librarian can pull up a book (or an internet page) to assist you discover exactly what you’re trying to find at the time.
Next, algorithms analyze pages within the index, taking under consideration many ranking factors or signals, to work out the order pages should appear within the search results for a given query. In our library analogy, the librarian has read every single book within the library and may tell you exactly which one will have the answers to your questions.
Our SEO success factors are often considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or website can give the searcher what they’re checking out . 
Unlike paid search ads, you can’t pay search engines to urge higher organic search rankings, which suggests SEO experts need to put within the work. That’s where we are available .
Our table of SEO Factors organizes the factors into six main categories and weights each supported its overall importance to SEO. for instance , content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
The newly updated SEO table also includes an inventory of poisons that detract from SEO best practices. These are shortcuts or tricks which will are sufficient to ensure a high ranking back within the day when the engines’ methods were much less sophisticated. And, they could even work for a brief time now — a minimum of until you’re caught.
We’ve also got a fresh Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO table will assist you with the simplest practices, knowing the nuances of SEO for every of those Niches can assist you achieve search results for your small business, recipe blog, and/or online store.
The search algorithms are designed to surface relevant, authoritative pages and supply users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher within the search results.

Why SEO Is Important

SEO may be a fundamental a part of digital marketing because people conduct trillions of searches per annum , often with commercial intent to seek out information about products and services. Search is usually the first source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a cloth impact on your bottom line.
However, the search results are evolving over the past few years to offer users more direct answers and knowledge that’s more likely to stay users on the results page rather than driving them to other websites.
Also note, features like rich results and Knowledge Panels within the search results can increase visibility and supply users more information about your company directly within the results.
In sum, SEO is that the foundation of a holistic marketing ecosystem. once you understand what your website users want, you’ll then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

Apply SEO On Your Blog/Article

1. Write for your audience first
This SEO writing tip is favorite for a reason. It seems easy enough, yet numerous companies make content for all the incorrect reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts got to be about your product or service, but all of them should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that’s interesting and informative, and roll in the hay better than your competition.
2. Keep it all under an equivalent roof
Get the credit and traffic your website deserves by keeping your original content under your own name . meaning if you’ve got a blog cop out of hosting with WordPress or Blogger and host the blog during a subfolder on your own domain (ie: www.example.com/blog ). Any time you’ve got a chance to showcase other sorts of original content like videos, infographics or whitepapers, confirm to also embed them onto your website also and share from there.
3. Make headlines that pack a punch
You have a really short amount of text to form a really big impression. So don’t underestimate the facility of an efficient headline! Write headlines that are clear, interesting and make use of rich keywords. additionally to an excellent headline, also confirm your meta descriptions are interesting and further elaborate on the subject of your article. confine mind that your title and meta description are what show up within the search results, so make them count!

4. Use keyword-rich phrases
Use relevant, keyword rich phrases in your headlines also as throughout your content to let both your readers and therefore the search engines know what your post is about. But beware, too many keywords won’t only close up your readers but may result in program penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. additionally to using keywords throughout the body of your post, cash in blog tags by tagging a couple of relevant keywords for every post; most general blogs have tagging capabilities already inbuilt .
5. Structure your posts
The contents of your post could also be great but are often easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for a simple read which will keep your readers engaged. For the search engines, back-end organization is vital too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is vital to take care of a well-structured article.
6. Incorporate imagery
Make your posts pop with images! People are visual. Adding a picture along side your blog post can make an enormous impression. Have a Pinterest account? additionally to promoting your blogs across your other social media channels, posts with images also can be pinned, adding another avenue for traffic to your website.
7. Propel content with social media
Social media may be a powerful tool which will help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the facility of social media lies in sharing, it’s also important to possess share buttons on each of your blog posts. If you would like more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a lift , and should help your click-through rates.
8. Implement Google Authorship
Google Authorship may be a quick and straightforward thanks to tie content to a particular author, all you would like may be a Google+ account. As a result, your articles come up as rich snippets within the search results featuring the author’s photo along side the article title. Google Authorship is great for private promotion, but also can increase the press through rate to your articles. If you’re an author, find out how to line up Authorship for your website.
9. Promote natural link building
Link building has come an extended way since the times of link buying and link farms, but links are still a crucial ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other sorts of content like infographics and videos, adding an embed code on your site helps to market content sharing and also adds a link back to the first source. Creating great content helps increase the sharability and therefore the likelihood that other websites will link thereto , so aim for quality!


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